0:01 Hi, everyone.
0:01 Welcome back to the Change Your Mind podcast.
0:03 I'm your host, Kris Ashley.
0:05 I'm really excited for my guest today.
0:07 We're gonna talk all about if you are an artist, how to increase your income, 5 to 6 fold, which I'm, I'm really excited to learn about.
0:17 So, before we jump into that couple quick announcements, please check out the links in the show notes.
0:23 I have a free workshop that I give every couple of weeks.
0:26 Come join me, learn how to get rid of debilitating emotional stress in your life.
0:31 There's also links to my book, Change Your Mind to Change your reality.
0:34 You've been endorsed by three experts from the secret, John Gray who wrote men are from Mars.
0:38 Women are from Venus Anita Morjane.
0:41 And you'll also have links to my courses.
0:44 My coaching come, come join me, come join the community.
0:49 All right.
0:50 So, hi, I'm Kris.
0:52 When I was younger, I went through trauma that caused me to feel broken and lost.
0:56 But my life changed after I had a spiritual awakening.
1:00 Since then, I've dedicated my life to studying and learning from masters all around the world that have helped me to create a life of fulfillment and abundance beyond my wildest dreams.
1:09 Now I'm dedicated to sharing everything I've learned so that you don't have to suffer for decades.
1:14 Like I did, I've seen people's lives completely transform and I share it all right here with me.
1:22 Today, I have Samantha Kaplan.
1:25 Samantha is a professional artist on a mission to create a world for artists and creators where it's normal for them to pursue their craft is a full time business knowing that they can achieve millions of dollars doing so.
1:38 Her journey started when she went out into the world, starting a business with her art, discovering that most artists in art business programs were barely making any significant income that was life changing.
1:49 And to her that didn't, didn't sit right.
1:52 She believes that when artists are able to expand their minds of what's cap of what's possible for them, create solid luxury brands that support the type of clients and collectors they want to attract and effectively put those brands into action the world as their oyster.
2:06 There's no limit to how much money they can create.
2:09 So welcome, Samantha.
2:11 Thank you so much for having me.
2:13 This is awesome.
2:14 Yeah, I'm excited.
2:16 You know, we've done, we've had a few episodes about mindset and business, but not specifically about artists.
2:23 And I think I I'm imagining what you're gonna teach us today can extend to any number of types.
2:30 The businesses.
2:31 So if you're listening and you're like, I'm not an artist.
2:34 Don't skip this one.
2:35 Yeah.
2:36 Yeah.
2:36 Go ahead.
2:37 I was gonna say it really applies to any creative business because it's like there's a few different things with those in art but to creative business, the same principles apply.
2:46 Yeah.
2:47 So I like to start all my episodes the same way and that is by asking my guests to tell me their origin story.
2:54 So what is it that put you on this path and made you decide that this is what you want to do with your life?
3:00 Yeah, it's such a good question.
3:02 Well, I graduated, graduated from college around December 2015.
3:06 I pursued two degrees and my college experience like you hear people who have this like their college experience is like the best experience of their lives.
3:13 That was not the case for me.
3:14 I worked all day every day like till 345 AM like that was my life and I was also dealing with like this.
3:21 My parents were going through this crazy toxic divorce while I was doing, going through all that.
3:26 So it was just college for me was just this one major emotional roller coaster, just trying to survive and figure things out as like try to put emotions aside, which is not an easy thing to do and do.
3:36 I just do, do, do, do do.
3:38 And when I graduated, I just was like, it was kind of funny.
3:42 I remember it last semester in college.
3:43 I feel like barely say full sentences.
3:45 So I was like, that burnt out.
3:46 And I just realized like, there has to be easier but like, life can't be this hard all the time.
3:51 This can't be it.
3:52 And I think a lot of people reach that, like, I don't know, in the quarter life crisis or midlife crisis, I reached out at like age 22 where it was like, there had to be a better way.
4:03 And I kind of because I put made such like, I pursued a B fa and drawing and painting and I pursued a B A in theater arts.
4:09 And because I spent so many hours like tens upon tens of thousands of hours, like perfecting my craft, I wasn't OK with like just doing all this work and then giving it up because you see a lot of people who go to art school and that's what happens and it's really sad, but it's just the world we live in because art school doesn't prepare you to really make a living or create a business or career out of it.
4:29 They say like, try to get in galleries, apply a few things and good luck.
4:33 But that's really, that's all they really give you in terms of career development in terms of that.
4:37 So what was very interesting for me was when I was graduated, that was like around December 2015.
4:44 And around the time there was just the beginning of Facebook ads.
4:46 Facebook ads weren't like what Facebook ads were today.
4:48 And so it was like, it was kind of like it almost felt as organic as blog posts were or how pages used to be.
4:55 And there was this one ad about this one artist who made 100 K selling her work.
4:59 And that was very interesting to me.
5:01 So it was like, not stuff you heard about back then.
5:04 So I remember hearing her story and learning about her and I didn't end up working with her, which I think end up being a blessing despise because she wasn't the right person for me.
5:11 But hearing her story showed me, oh, it's possible.
5:14 Oh, there's a path.
5:14 And what I really learned about her most was this idea of entrepreneurship that you could become an entrepreneur as an artist.
5:19 So I took that and ran with it and really learned all I could have learned about art, business and entrepreneurship.
5:26 And I joined several art business platforms, our business programs and this is kind of where I started seeing that gap where it was like you were just seeing people do it.
5:33 Like you would have these people who would sell you into these things and then you're in it and you're like, why is anyone barely winning here?
5:39 Like it was one of those things that just didn't make sense to me.
5:43 And when I was doing that.
5:45 I was also of course, seeing ads from other entrepreneurs and seeing other things and seeing other ways you could drive traffic or, you know, all the different things you see when you're starting a business and you're introduced to all this new information.
5:55 And what was very interesting is like, I was being introduced to people like Melissa Griffin Lewis House and then the whole all the people, the Lewis House interviews on his podcast and it really started to shift how I think it made me realize like, oh, like everything I was taught that I thought was true actually isn't.
6:10 And it really allowed me to really start seeing like, wow, there's this interesting thing I see all these other entrepreneurs, like they're going out there, they're building 789 figure businesses and beyond.
6:19 And there's barely, you barely see that on the art business space.
6:23 And I was like, why is there this gap?
6:25 What is that missing link?
6:26 And that kind of led me on this journey to really discovering what it was because it wasn't a, I just didn't feel like something didn't feel right.
6:32 The fact that like first of all, with a lot of advice I was being giving, it just didn't feel in alignment.
6:36 I was like, knew there had to be a better way and just seeing that there are so few artists really winning.
6:41 And if you did see a few when you were like, Well, they just, it just seemed like, well, they just got lucky or they just got a lucky break.
6:46 Like, why isn't it that everyone's winning?
6:48 So it became my mission to really discover that and go after that, really be the one that makes that shift.
6:53 Yeah.
6:54 Thank you so much for sharing all that.
6:55 You know, I actually went to art school as well.
6:57 I I got my undergrad and creative writing and my masters in fine art and creative writing as well.
7:02 So I, I saw a lot of that happening in the, in the fiction and non fiction writing realm as well.
7:10 And I like that you touched on, you know, you can be an entrepreneur and an artist, but there are two different skills, right?
7:16 Creative skills are so different than the skills you need to run a business.
7:20 So you just need to learn those skills, right?
7:23 And you mentioned a missing link.
7:26 So what was that missing link that you found?
7:28 So the two big things that I've found, it's like an internal and external thing.
7:32 So it's like, and I know this because you talk a lot about the internal work.
7:35 So there's the internal work in terms of identity and there's the external work in terms of branding and how you're positioning yourself.
7:42 And they kind of go hand in hand.
7:44 It's like you could establish this incredible brand.
7:47 But if you don't step into it, nothing's happening with it.
7:50 If you don't step to become the leader for it, if you don't get your out of your own way, if you don't heal, like I don't know the fancy way, heal your shit.
7:57 If you don't feel that stuff, it's gonna be following you along.
8:01 And I think this is where a lot of artists because we as artists more often than not our empath, like we take on energy.
8:07 That's what allows us to create our work.
8:09 It's like we don't realize how our illumining identities of ourselves actually limiting the income that most artists bring in.
8:17 Yeah.
8:17 So how do you get someone to, to heal all of that stuff to get rid of that story that they've been telling themselves?
8:26 Well, the first thing I think is really helpful, helpful for them is like immersive, first of all, gain them, say about a goal.
8:32 Like what's, what is it that you would love?
8:34 Like that's the first thing, what is it that you love?
8:35 Some people say like, I love 10-K a month.
8:37 It's kind of funny.
8:37 I asked, I have a program called Achieve The Impossible Club.
8:40 And I asked my students sister like, OK, what's your monthly goal?
8:42 Whatever?
8:43 Like you heard, saw everything, the spectrum from like five K a month, like 300 K a month.
8:47 Like you saw every number and I'm like, OK, great.
8:51 What can you do to align to that goal and start aligning to it?
8:55 And start noticing as you're trying to align to it.
8:56 What's everything that's coming up that's preventing you from aligning to it because that's showing you that's all your stuff that's preventing you from aligning to manifest, to create that goal, to receive that goal.
9:07 So that's usually the first step I take.
9:09 And I think another thing is really immersing people in an environment with other people on the same path, like who are on the same journey of wanting to create this, even if everyone's creating something a little different being in the, I'm sure you know, this being community, it's like life changing, especially community, people who are on a path to do something extraordinary.
9:28 If you're around people who aren't on that path, it's, it's a hard journey because you constantly have to like you'll be around people and you constantly have to shift your mind and get your mind back recalibrate to where it is you're growing.
9:39 Yeah, totally.
9:40 You know, I think I, I was, I just recorded another podcast episode right before this.
9:46 and it was all about mindset and business.
9:48 So it kind of was funny that you both fell on the same day.
9:50 But you know, we were just talking about the same kind of thing, like have a mentor, be in a group coaching program because immersing your, you know, you are, you are the combination of the five people you spend the most time around, right?
10:04 So if you can surround yourself with other people who are on a similar path, who have that growth mindset and who can motivate and inspire you then and, and work with a mentor or a coach who's already walked the path, right?
10:17 They've already done the thing.
10:19 It's going to get you so much more ahead.
10:21 So you were talking about artists aligning with that goal.
10:25 So if someone comes in and they're brand new and they're like, I want to make 300 K a month.
10:30 How do you start to get them to align to that goal?
10:34 Well, there's a few things.
10:35 So it's like, ok, it's what you actually want and then let's actually look at the physical, the tangible things.
10:40 Like one of the fun things I've been working on lately and it's, I got this idea actually from Bob Proctor who I'm sure you're very familiar with and I really started challenging them.
10:49 I was like, ok, if you want to create $100,000 week, what would that look like?
10:53 And it's so, it's one of my favorite things to do with clients because it's so fun because when people actually look at like, oh, what if they have right at their fingertips, they'll realize like they have so much right at their fingertips that they're just ignoring, they're not even using because they have all these limiting beliefs of why they can't do that or they have all these blocks.
11:10 Why they can't do that.
11:11 And when you actually simplify it and get over your money stuff, because I think almost everyone, unless they, like, just weren't raised around it, everyone has some kind of money stuff.
11:21 So when you get over that and you can really just break it down and realize how simple it is.
11:24 It's like, oh, here's the path.
11:26 Now, we have the path, let's just align to it.
11:28 Let's see ourselves with it and then take action from that place.
11:33 So give me a couple of examples of something that might be right at someone's fingertips that they're not even seeing because of their money story.
11:39 Yes.
11:40 So give an example with a client and we just, I had a one on one with her about like a week or two ago and we like, basically mapped out what her luxury brand is and all the details of that.
11:48 And then we're like, ok, let's look at like what your $100,000 week would look like.
11:51 And she's someone who she does really cool art of these animals and she gets people like really passionate about like wolves and things that most people aren't passionate about.
12:00 because she just shares with them like their impact on the world and what they do.
12:03 And it's like she's able to get people who don't care about that stuff all of a sudden to care, care about it and what we end up discovering she has a network of people who are like millionaires and billionaires that she's just connected with in the past from other work she's done in other businesses and they actually really resonate with the work she does like the work she does, like, really empowers them.
12:23 And I was like, you have this entire network where they don't even have to check with their partners about spending 10 or $20,000 on a painting.
12:29 Like, it's like they're, that's where financially I was like, what if you put together an event?
12:34 Like do it?
12:35 Of course, make it a really extraordinary customized experience that like customization as an artist, you're in the customization business, that's really important to understand, especially when you're selling high ticket.
12:45 But create this extraordinary customized experience, customized to each person.
12:48 Invite them all to this one event where they feel so taken care of and create opportunity where send things from them beforehand, like getting them excited for the event, create a customized checkout page for each of them and then share whatever it is you feel called to share that's gonna serve them in that event.
13:04 And from that one night that could create a $300,000 night if she successfully implements everything because it's like, oh, we had this right at your fingertips, but you weren't not using it.
13:15 Yeah, totally.
13:16 And I think like going through your contacts is so so important, right?
13:19 Because it's like you, you might have email lists that you've been building, you have your social media network, you have, you know, your own friends and family and, and so when you start out, those are the kind of people you want to tap into.
13:32 Right?
13:33 So what do you tell people when they're like, oh, I don't have the capital to put that kind of event together.
13:39 Well, this is a virtual event.
13:41 So it's really not much capital.
13:44 We're not talking about a lot of capital beyond maybe just a few website things if you need to like, prepare some like with a developer.
13:51 But asides that we're not talking about like major capital.
13:53 So that's not really the big thing there.
13:55 I think the big biggest suggestion, I probably see Mark number where people would be like, well, I don't have that network.
13:59 It's like, well, what do you have?
14:01 What do you have right at your fingertips that you're not using like with another client?
14:05 We started mapping out like, what would it look like?
14:08 So she was the first person I played with this idea with, we ended up mapping down an offer that could like she could charge $70,000 for, but it's like, but she just never made the offer and just never introduced it to her audience.
14:19 It's like we all have these things and for each person it looks different.
14:22 So it's hard to say like, oh for this way, this is the one way it's gonna be done for everyone.
14:26 That's never the case.
14:27 But each of us have these things right at our fingertips and it's like we have, there's easy ways for us to do it.
14:33 We just don't even allow ourselves to see it totally.
14:37 So, what about,, you know, I think a lot of people would hear like, oh, you want me to create a $70,000 offer?
14:45 Like, I can't do that and then they have all their, their stuff comes up, right?
14:50 Like I'm, I'm not worthy of that or I don't have enough experience or whatever it is that they're coming up with.
14:57 How do you help someone break free of that?
15:00 Yeah.
15:00 So, I mean, there is something where you do have to feel confident in what you're selling.
15:04 Like there is something like, OK, if you don't have experience, like get experience like build your skill set, I'd say more often than not.
15:10 Like if it is really a legitimate skill set issue, then like, OK, then go work on that.
15:15 Like just as we all want to perfect our craft, work on your craft.
15:18 But if it's really just a mindset, it's like, well, if you're, you know, you have a, you have an extraordinary skill set, then it's just getting working on yourself and shifting how you see you because many times you, you see so many talented people in the world who have so much potential.
15:33 You're like, why are they doing everything they're capable of doing and someone who's like a go together, it's really frustrating to watch because you're like, you know, what they're capable of and more often they're not, that's what I feel is more often.
15:42 The case is people just have so many living beliefs about themselves that they end up holding themselves back.
15:47 Yeah.
15:48 And then on the flip side there's this people who don't have nearly as much skill but they're out there really successful because they believe in themselves.
15:56 They have that mindset.
15:58 Yeah.
16:00 All right.
16:00 So how do you help someone price something?
16:03 Where does that come from?
16:05 That's such a good question.
16:07 And for each person, like I used to use pricing formulas, I don't use them as much these days.
16:12 I've kind of changed my philosophy on pricing since I've been on this journey.
16:15 But usually I start out by like, ok, how much money would you love to make for something?
16:20 Because it's like, well, let's go to what you would love because I feel like that's the best place to start because at least we have a direction of where you want to go.
16:26 And I feel like, ok, I would love to sell this for 5000.
16:28 I love to sell this for 10,000.
16:30 It's like, ok, great.
16:30 Do you feel like it's worth that now?
16:33 And if the answer is no, this is where I say like, ok, maybe we have to do a few things to amp up your skill set or make it a better painting and maybe there's a few critique things we could do to help you with that.
16:42 But often that's the first place where it's like, OK, if, if it's not that, what do we need to do that?
16:46 But if it is that OK, then which beliefs do you need to shift to be confident, to sell that at that price?
16:53 And usually that's more of it like sometimes it is, it's like, ok, this painting could be better and let's support you in making that, working with space and composition and just all the different things that comes to creating a really great painting or really great piece of art.
17:05 But let's look at, OK, what shifts once you have that down, what shifts you need to make within you to feel confident to sell at that price point.
17:12 And then another thing is, are you positioning yourself to sell at that price point?
17:16 This is where I think branding is really important.
17:18 Establishing yourself as a luxury brand is really important, especially as an artist.
17:23 Yeah.
17:23 So what kind of shifts do people usually need to make?
17:27 It's usually, you know, it's often very, it's often it's just permission and it's really, it sounds so silly and so simple.
17:33 But many times it's like they're like, oh, I like to do that.
17:36 I'm like, OK, go do it and then they do it and once I give it, once they feel like someone's given permission to do it all of a sudden they go out and do it and they sell at the new price point.
17:43 So more, it's just there, it's all goes back to like, the confidence and their, their belief in themselves and someone to be like, yeah, your work is worth that price point.
17:50 Yeah.
17:50 Go sell at this price point.
17:52 And once they have the confidence in that they don't also are tracking right?
17:55 People who are happy to pay those prices.
17:58 Yeah.
17:58 It's funny how sometimes we need that outside person to be like it's ok to do this.
18:03 Which is also why working with a coach or a mentor is such a great idea to help build your confidence.
18:08 Ok, so how do you position yourself as a luxury brand?
18:13 Yeah.
18:13 So there's, there's, you know, I've, I've been developing this whole kind of formula and system with how you do it, but there's several key components that are involved in it.
18:20 Like the first thing is knowing what is it that you're building?
18:23 That's the first thing and it's so simple.
18:26 But most people don't even if you ask most arts, what is your building?
18:30 Most of them can't even give you like a two word or five word answer.
18:33 Like they don't even know, they're just kind of like puzzled.
18:35 They're like, I don't know, like some extra income.
18:37 I'm like, well, that's not going to build a luxury brand of business.
18:40 Like you need to have clarity like intention.
18:42 I say it's so simple, but it's the first thing.
18:45 What is it that you're building?
18:46 Once you know what it is you're building?
18:47 It's like, OK, I want to create this extraordinary, just gonna throw it out there.
18:50 I want to create this extraordinary multimillion dollar business that's meant to help spiritual entrepreneurs.
18:54 Like let's say that's your niche, not saying it is, but let's say it is, for example.
18:57 OK, great.
18:58 OK.
18:58 What is the world?
18:59 What is the frequency of that brand?
19:00 This is actually a concept I learned from Jeffrey Perlman, who's the founder of Zumba and I love this idea because we talk about frequency and the manifestation space.
19:09 But it's like, think about your brand has a frequency, your brand has a feeling that when people interact with your brand, like there's a certain feeling and as a luxury brand, you want to establish one, that feeling is because if you're very clear what that feeling is and you make sure that permeates through everything that you do, it's way more likely that your people are gonna experience the feeling that you set the intention for them to experience.
19:29 So that's the second piece.
19:31 And then the third piece I often look at, it's like, OK, well, what is that world?
19:34 What's the world of your brand?
19:35 Like?
19:35 What who lives in that world?
19:37 It's like I like to compare it to.
19:38 Like, I don't know if you were familiar with like theater, but like the world of the play and it's like, and when in the world of the play, there's only certain sets that exist, there's only certain environments, there's certain costumes, there's certain people, there's only certain people that could live in that world.
19:52 Well, in your business and your brand, what is that world for your business and your brand?
19:56 And the fun thing is you get to create that world, you get to decide what that world looks like.
19:59 You get to decide who hangs out there in that world.
20:01 You get to decide what, what's the experience of that world?
20:03 What's like another analogy to use?
20:05 Like if your brand, how to plan it, what would that planet look like?
20:07 Who would live there?
20:08 What would it feel like?
20:09 What would be, would be the different offers in that planet?
20:11 So I like to look at that and then we look at like brand personality and we look at the brand mission and the values and just the offers and all the other.
20:20 I'm trying to think of like all the people because I've been putting all this together and like in a, in, in a document and program and stuff.
20:27 But all these different pieces of what's really gonna allow you to stand out.
20:32 Yeah.
20:32 And as someone who has a background in digital marketing, I'm I'm tracking you for sure.
20:37 So here's my question.
20:38 You, I, I, and I love the idea of, you know, so, so often we hear of like, create your perfect avatar and, and you're making it more of a kind of a fun imaginary, like creative thing, which, which works well with your artists about create your own world and who are the people in it.
20:54 So then once you do that, how do you reach those people in that world?
20:58 Well, I think once you know who those people are because like ideal client, that's a huge piece in it because the way I talk about branding, it's like the marriage of like, wait, this is your mission, this is your calling.
21:08 This is what you're here meant to do.
21:09 And these here are your ideal clients and they have to come together.
21:13 It's not like only your world or only their world, that's how they come together.
21:16 It's designing something that works for both of you.
21:19 So I think it's like, understand like who are these people that I could serve better than anyone else?
21:24 I actually heard this term and I learned it from Regan Hillier.
21:26 And I think between her and mine Valley, I don't know who pointed first.
21:29 But this idea of your soulmate client, your soulmate client and collector.
21:32 And I love that concept because it means like the people you could serve better than anyone else in this world.
21:37 And I just love that concept because it kind of takes the whole idea of competition.
21:40 Like there's no need for competition when you could just accept.
21:42 Oh, I have people that I could serve better than anyone else.
21:44 And so do these people as well.
21:45 There's room for every, there's enough for everyone.
21:47 , but understand it.
21:49 Ok.
21:49 Who are these people?
21:50 And then where do they hang out?
21:52 Like, where do they hang out online and offline?
21:54 How can I get in front of them?
21:56 Who already has an audience?
21:58 How do I need to speak to them for them to care?
22:00 Because that's the thing.
22:01 You have to give your people a reason to care.
22:02 You have to give your people a reason to pay attention otherwise they won't.
22:07 Yeah.
22:08 Absolutely.
22:09 And I think putting yourself out there is so important, right?
22:13 Trying to get in front of all of those people and creating a presence online and offline.
22:18 Right?
22:19 So, going to networking events and creating all the content.
22:23 Right.
22:23 Yeah.
22:25 So how, you, you've thrown out some pretty big numbers to me when we had previous conversations, how much do you multiply your client's income by?
22:38 So we've had, we've seen things as big and as fast as like 5 to 6 times in a month in 30 days.
22:44 And I'll tell you most of the work is related to internal work.
22:48 I mean, some of it's external, like there's a few shifts, like in pricing.
22:50 The first thing I have clients do is like, increase your prices more often than most artists end up undercharging.
22:56 I don't think there's any artist client I've worked with where I said your prices are too high.
23:00 I don't think I've come across that artist yet but never say never.
23:04 But for most of them they're undercharging and it's like they want to hit these goals.
23:07 But based on their prices, it makes it so hard for them to ever get to those goals.
23:11 Like their prices are literally keeping them stuck where they are year after year.
23:15 So the first thing is like, ok, let's increase your prices.
23:17 Now, we've increased your prices.
23:18 Ok, let's many times, you know, it's really funny, I think of like two people that pop up in my mind instantly.
23:24 Like we didn't even really create a plan for those two people.
23:29 It was just kind of like we set a goal, this is what we're gonna do and it was just so much of just getting them in alignment with that goal, with that vision and getting them into a place where they just knew was gonna happen.
23:38 And with the first client, it was like literally like magic.
23:42 So the best I could describe it was like after she joined, signed up to work with me, it was like, like within 20 to 48 hours, she had to stay on her website from someone she hasn't spoken to in a while and then she got accepted into this gallery.
23:56 And then this gallery made one sale here.
23:57 And then she had another sale on her website.
23:59 And then she had two people who try to buy the same painting on the same day in a gallery here.
24:03 It was like all these synchronous days that like we could have never planned.
24:06 And they literally just kind of fell into her lap.
24:08 And it was like so much of it was just her shifting her energy.
24:12 Like this just shows you the power of our energy, of our thoughts of our beliefs and just our magnetic electromagnetic fields and just the magic of when you shift.
24:20 What's there?
24:21 What magic happens in your life?
24:23 I'm another client and she had a similar similar story, but it happened differently as like I said, you never could plan how all this stuff is gonna happen where she made like $20,000 maybe a little over $20,000 a year before in her art business.
24:39 And then within like 30 days, she had like a $17,500 project, like literally fall into her lap.
24:45 So it's just like quite extraordinary.
24:47 Like when you shift your energy and start elevating and what was really funny about her is she at that point hadn't even done a ton of work on her brand.
24:55 And people were already telling her how she elevated her brand just because she starts shifting.
24:59 She just started shifting how she how she saw herself, she was just vibrating very differently.
25:03 So everyone just start perceiving her so much differently, which changed her results.
25:08 Yeah, it's really amazing because everything really is energy.
25:12 So how did you help these people shift their energy within 24 hours to the point where they were making these massive leaps and bounds?
25:20 Yeah.
25:20 So one of the, with the first client was really, but I just got really excited about the goal and she just really bought into.
25:27 It's like, OK, I'm gonna do this and what I do a lot of my clients and this kind of freshly born created.
25:33 One of our programs is we really, we practice this concept called studying.
25:37 I don't know if it's something you introduced with your clients.
25:39 But it's like big thing that Bob Proctor promoted a lot, this idea of studying, taking time to study every day.
25:43 And so a lot of it's like, OK, we were studying these tests, whether it was like the science of getting rich or the power of awareness or these different different texts.
25:51 The one book we're studying right now is darn easy by Peggy mccallum, Brian Proctor, who was Bob Proctor's son and really studying these concepts and really helping people understand how can you apply these concepts to your life where the blocks are preventing from embodying these concepts?
26:05 And when you get to the core of it, it's quite incredible how people merely start shifting.
26:10 Yeah, totally.
26:12 And I love, I love all those books and I think it goes back to that idea of community when you're talking about those,, those readings with community.
26:21 And you get to, it's almost like Bible study in a way.
26:23 Like, that's why people, like, love it so much.
26:25 Right?
26:26 Because you're getting to interpret those texts and, and see how they apply to you and get feedback from other people and get their thoughts and I could see how that can really amplify.
26:38 I like that idea a lot.
26:40 Yeah.
26:40 I, one thing I want to add, it's also, I think this is a big thing that I wanna say because it's such a subtle thing but it really makes the difference.
26:47 It's really was also their willingness to shift.
26:50 Hm.
26:51 Yeah.
26:51 And there's a, like the people who are more resistant, it's not gonna happen as fast.
26:55 And I wish I could say it did.
26:57 But it's like, because there's more blocks in their energy because it's like they're still so ingrained up.
27:01 This is the way it has to be.
27:03 It was, I even had a whole discussion with my students today.
27:05 It was like our egos.
27:06 We don't realize how much our egos are running the show.
27:09 And we just think like, I used to think ego was like, oh, this person has a big ego because all they did was talk about themselves.
27:14 And it's like, we don't realize that anything that take that tastes away from love or just like just pure love, pure abundance, pure, all the good things in the world that's our ego.
27:23 And we don't realize, like I was saying, like I'm gonna, are you job is to pry yourself away from that ego or what you, what your ego says?
27:30 This is the only way or this is the only way I know and open yourself to something that's so much greater.
27:35 And I think that's so much of the work.
27:37 It's that willingness to do that.
27:38 That allows the magical of the magical like manifestations, magical experiences to happen.
27:44 Yeah, totally.
27:45 I think it's so important because you can't help someone that's not willing to help.
27:50 Like someone's not gonna change.
27:51 If they're not willing to change, you can't force anyone to change.
27:54 All you can do is show them the path and say, hey, there's another way of thinking and being and doing in this world besides what you've already been doing.
28:01 Yeah.
28:02 And it's teaching people how to get out of their own patterns, which it's not an easy as, as I'm sure, you know, it's not an easy thing to do because our patterns are strong.
28:12 Yeah.
28:12 And most of them have been around, been in that pattern.
28:15 That pattern has been around since they were Children, right?
28:18 And it was taught to them at a very young age by someone else's pattern, right?
28:24 And that was very unconscious of their pattern.
28:26 So you know, it really takes breaking that cycle and, yeah, and getting over your fears and, you know, ego can show up as the realist, the cynic but, you know, it can show up in all of these different kinds of ways because ego wants to keep you safe.
28:44 Right.
28:44 It doesn't want you to leave your comfort zone because that's where it thinks danger is.
28:49 But outside of your comfort zone is where the magic happens.
28:51 Right.
28:52 That's where growth happens.
28:53 Exactly.
28:54 So it's, it's really, it's something I've been really even just looking into myself lately and I've really been studying within myself and really recognizing like, how much is it running my life and then I'm seeing with my clients and people who are like, so set in their ways, like when I say, OK, how can you do this?
29:08 And they merely go to like, just a default answer which I know is not gonna get, gonna get them where they want to go and I'm like, let, let go, what?
29:14 You know, it will still be there, I promise.
29:17 But put it aside for a sec and go to step into a new frequency.
29:20 Take a step away from the ego.
29:22 The ego is trying to be so logical right now and it keeps recreating what you already know what you already have and to get something different, you have to let go of that.
29:30 Yeah, absolutely.
29:32 So how much of what you do is really built around this spiritual and mindset work versus, you know, helping support with marketing and strategy and brand building.
29:43 Yeah, I would say, I want to say so it really depends on like where, what people aren't immersed in.
29:51 But I'd say at least 5050 if not more, it's like, of course, you can't ignore the marketing and the strategy.
29:57 Like I'm branding, like I obsess over things like that and it's so important.
30:01 But that alone, if you're not like, you know, set on the mind, I don't even like the word mindset because I think it's become such a generalized term.
30:10 But if you're upset with the mindset that like aligned piece of what you're creating, this is only gonna get you so far, you can only get so far with this.
30:18 Otherwise you're gonna just keep recreating what you've done before.
30:21 So I think there's two pieces like if you want to master social media algorithms, sure you can align to something and some miraculous thing could happen.
30:27 But if you want consistent, see it's like, OK, we learn how to master it.
30:30 Let's improve your content, let's improve, let's figure out how we can improve like those little things, let's make it more on brand, let's make sure everything is more consistent.
30:37 Let's look at what's worked before and how can we create more of that?
30:40 So like there's that piece as well and I think that's really important, but if you're not doing this piece from aligned action.
30:47 It's like you're, it's gonna be kind of in this battle of like doing all those things, but I'm not getting the result I want.
30:53 And you're wondering why?
30:54 And it's like, well, you're not in alignment.
30:57 So do you think most people who are feeling really stuck in their business, whether it's their business or their art?
31:03 Do you think it's usually a issue with limiting beliefs and mindset and alignment?
31:09 I think it's that, I think positioning also, it's just, I think it's positioning also what they're doing to grow their business because you, yes, well, what are you doing?
31:16 And they're like, well, I'm doing this, this and this and it's like you could see how they're kind of like this new thing that I've really realized is like a lot of people build these hobby art businesses that keep them stuck that are really designed to keep them stuck.
31:28 And it's like, well, if you keep doing those same things over and over again and sure miraculous things could happen.
31:32 But like if you want a different result, you need to be doing different things and those things obviously are probably not going to give you that extraordinary result that you want.
31:40 So it's like looking at both pieces of the game, like, I do believe there is some strategy that needs to be involved.
31:45 It's like, ok, if you want to create $100,000 week, you can't be doing the same things you were doing in your hobby, art business to create maybe like, and then $1000 day, like, that's not gonna, if those two actions are not gonna get you that result.
31:58 So I feel like you need, you need both.
32:01 So talk to me more about that, about the positioning and I'm trying to apply it like and just think about it in a way that's like a broader, yeah, broader reach, but beyond just art, like, what would that look like in a normal business?
32:14 And how could people break out of that?
32:16 Yeah.
32:16 Well, I think it's going back to what do you want to be known for?
32:20 Like, why should someone come to you over someone else like that needs to be, in my opinion, that needs to be so obvious.
32:25 And if you don't know the answer to that, like your business isn't in your business is in trouble because you can't give people a reason of why they should work with you.
32:32 Not just not to come from like a competitive standpoint, just understanding what's the, that you bring to the table and just understanding that and understanding you're building a brand based on that.
32:41 So I think it's really understanding those key things.
32:43 So when you have a clear understanding of that, whether someone decides to work with you or not, that's besides the point.
32:48 But at least, you know, this is who you're here to serve.
32:51 And this is why you could serve them better than anyone else can.
32:53 And it's not knowing and showing up as that person and positioning yourself as that person through your content, through your emails, through however you show up online or offline.
33:01 Like that's such a key part in all of this.
33:04 Yeah, absolutely.
33:07 So how much content do you recommend your, your clients put out every week?
33:13 That's such a good question.
33:14 I mean, of course, the more the better.
33:17 But of course, like the biggest thing I say is like quality, like look at what's doing well, look at what's your audience really likes and create more of that.
33:26 So I recommend at least like I'd say at least three pieces of content a week because you need to stay relevant.
33:33 That's a key thing.
33:34 Like you need to stay relevant and people like and just choose your platform.
33:37 Like you could 1st 1st start one platform, like it may be Facebook, it may be Instagram and maybe Tik Tok and maybe something else but choose your platform and then just be consistent on it.
33:46 And then when you get momentum there and then you could get more support, then you could expand to a different platform.
33:51 But I think I would say I would recommend at least, of course, sometimes life happens and you know, you can't always, you know, sometimes you just need to pause for a second, but I recommend at least three times a week.
34:01 So you're still visible.
34:02 So people still, you know, still know what you're about.
34:05 They could still experience your work.
34:06 You're still top of mind.
34:08 Yeah.
34:08 Absolutely.
34:09 And it's just such an interesting question to ask because there's so many different schools that thought, you know, the Tik Tok thing is like just like quality isn't as important, just get it out, get it out, get it out.
34:20 Feed the algorithm versus like Instagram is a little bit more like no, we want really quality.
34:26 Yeah.
34:26 So it's interesting to just like hear what different people recommend to.
34:31 But I think what's really fascinating is study what's going viral.
34:35 Like I think it's really interesting with content.
34:37 This is what I do with a lot of my clients study what's going viral, study, the things that you've done that gone viral and try to lean into that because that's giving you data.
34:45 It's like, oh, this is something that people really want.
34:47 How can I give them more of that so smart and like tiktok is such a great place to do that.
34:54 You can just look up what the hashtags hashtags are trending that week or what who's, who's trending and you can just see what they're saying and what they're doing and not to just copy them but to just get inspiration from it.
35:08 Yeah.
35:08 And another thing from the brand perspective, this is what I've been doing with some clients because some of them got really clear like this is the look, this is the feeling.
35:14 It's like, OK, we find other artists or other people in your space who mastered that look and feel because they've maybe just been the game a little bit longer and use that as guidance to they, they've already got it down.
35:25 You'd see what's working from what they've done and use that to inform how you're gonna show up to give yourself that.
35:31 Like step.
35:31 That's 10 steps ahead in the game.
35:34 So what, what advice do you have for someone who is trying to build their brand, trying to build their business and they, they're, they're putting the content online, they're trying to do other things, but they're feeling stuck like there's just something that isn't giving and they've, they've been doing the mindset work, but they're just feeling stuck when it comes to making income.
35:56 Yeah.
35:56 Well, I would, I often say talk to someone, talk to someone who knows what they're talking about because I think we, I don't know if you've experienced it, but I think we all reach points where we just feel stuck because we're just so much, we're so in it and when you're so in something, you can't see what's really going on because, you know, like I said, our egos, they have a story.
36:13 We can't always see when we're so in it.
36:14 So often I say, like, of course, be around other like minded or business people who like, have a business mind.
36:21 I could see the whole picture and I'd say immerse yourself in different environments because even like I was at an event in San Antonio early in November, so not long ago.
36:30 And it was crazy.
36:31 I was just, I went there because I was like, desperately there need to be around other entrepreneurs.
36:35 I was like crazy.
36:36 It's so much.
36:37 And I remember I heard one speaker speak on stage and she said something and it made me realize it's like I had this thing right on my fingertips all this time, but I couldn't see it because, you know, our minds give us excuses of why we can't do that or why, like why, why we're not ready for that or whatever reason.
36:53 And when you finally get that out of the way, because often if you're in that place, there's probably something that's right in front of you right at your fingertips that you're just not doing.
37:00 That's why I discover more than, than I.
37:02 So if you could discover what that is and then do it, you'll realize you're circulating that momentum again.
37:07 Yeah, totally.
37:08 I like the idea of talking to someone.
37:10 I just had a one on one with my business coach yesterday and I, you know, we were going over my tracking sheet from my webinar sales and everything and he's like, you know, you're looking at this and thinking, oh, this isn't good enough.
37:21 I'm looking at this and saying, holy shit, I've never had someone work with me in the personal development realm, like killing it so hard and like just hearing that just kind of gave me that like reboot that I needed, right?
37:35 Because it's like we get so stuck in like the numbers or the analytics or whatever it is.
37:41 whatever metric we're looking at, but to someone else it might be like, damn, you're doing the damn thing like this is awesome.
37:50 Like you are on the track.
37:52 So yeah, it's nice to get out of your own head a little bit.
37:55 Yeah.
37:55 And I'd say that's, and I'd recommend if you could like, I know it was really hard during COVID because like we were all kind of stuck and trapped in like our homes.
38:04 But now that the world's opening up and the world is a safer place and you could go more places and you're, what chances of staying healthy are way higher than they were a few years ago.
38:12 So I'd say like, try to get yourself at different events be in different rooms because you'll just see just when you're around different people, you're hearing different people on stage, some things may click, some things may not, but all you need is one thing to click and all of a sudden you could have a million dollar thing like a million dollar idea or something that could turn into that just because you're that one thing that got you out of your head.
38:34 It's so true and sometimes it's not even relevant to your business or your space, right?
38:40 Like you were saying, even just like going to a personal development event, can they might say something that just clicks in a way?
38:47 And maybe you've heard people say that same saying 500 different times before, but the way that they say it on that exact day with your mood and your whatever you're you, it just, it just opens something in you and you just have this amazing idea.
39:02 So I, I, I love that advice.
39:04 Yeah.
39:06 So any other advice you have for listeners that we haven't touched on yet?
39:13 Yeah, I'm, I'm thinking for the top of my head, I'd say one thing we didn't really talk about, but one thing I would also open to is really try to figure out like, I think so much of this business, it's way too easy into this competition kind of space and really figure out who could I collaborate with because I honestly think, feel like when I start growing my business, when I was before COVID, like my favorite part to grow was just do networking.
39:35 I was like, had a blast.
39:37 And to me that was so much fun because it's like we're not meant to do this on our own.
39:41 And as entrepreneurs, it is so easy to just be so isolated and like get stuck in our own, in our own heads and not really using like everything we have right at our fingertips, kind of what I was saying before, but find people that you could collaborate with.
39:55 Because honestly, I think collaboration is the funnest way to grow a business.
39:59 I love that.
40:00 And I've, I've been finding that as well just through doing podcasts.
40:03 You know, I've been a guest on probably 70 podcasts over the past few months promoting my book.
40:08 And I've had guests on here and so many of them, we just clicked so well that now we're collaborating on projects and it's a way to get in front of each other's audience.
40:18 It's a way to grow, it's a way to get experience teaching or experience speaking or whatever it is, right?
40:25 And yeah, God, let's say it's also so much fun.
40:29 I sorry interrupt.
40:30 Yeah.
40:30 Yeah.
40:30 Yeah.
40:30 No, it's OK.
40:32 No, it's totally fun.
40:33 And yeah, I don't know, I, I lost my train of thought a little bit but like it's just like you said, it, it can be so isolating to just be in your bubble and just be grinding, especially when most of what you do is virtual and you're not going into an office and being around people.
40:53 So even just collaborating virtually with someone can, can give you some of that human connection that we need.
41:00 Yeah.
41:00 And we all need it.
41:01 And honestly, like if you really look at it, it really is the fastest way to grow a business.
41:06 It's like there's the least amount of effort, like you're going into a warm audience.
41:10 Like these people, usually when you're collaborating with someone, it's like they're already building you up because it's like you guys are doing each other's favors in a sense.
41:17 So it's like this just this beautiful, it's this beautiful synergy that like, I feel like just creates win, win, win for everyone.
41:24 So that's something I'd say.
41:25 I just want to say like, open your mind to that realize that, you know, this idea of competition, it's so easy to buy into it, especially when people are like, oh I bought this from this person instead of you.
41:34 It's like, it's so easy to get into that mind of like shoe.
41:37 Like we do live in this world like where we think we live in a world of laugh.
41:39 But when you get out of your head, it's like, no, there's enough for everyone, each, there's a perfect person for everyone at a different time and just feel like how could we support each other?
41:48 Like you have things that you bring to the table that you do better than anyone else.
41:51 I have things I bring to the table that I do better than anyone else.
41:53 How can we work together to do that, to serve the world, to serve our audience in the best way possible.
41:58 I really love that advice.
42:00 That's that's really great advice.
42:03 Awesome.
42:04 Well, thank you so much for coming on and explaining all of this and enlightening our listeners.
42:11 Can you tell people how they can work with you where they might find you?
42:15 Yeah, I'd say the best place.
42:17 It's, we're currently building our website right now.
42:20 Like eventually it will be SamanthaGKaplan.com
42:22 That will be the home base.
42:23 It's currently being built at the moment.
42:25 So I would say the best place to probably go isartofbusinessseries.com because you'll get like 20 hours of like free trainings, like dive in binge, watch, you know, learn everything you need to know.
42:35 That's a great place to start.
42:37 I'm coming back to Instagram, so when I'm back to Instagram, you can find me as Samantha Jake Kaplan or otherwise and on Facebook and our seven figure artists and creative entrepreneurs, Facebook Group.
42:46 Awesome.
42:47 Well, thank you so much, Samantha.
42:48 I really appreciate it having you on the show.
42:50 Everyone listening, please like, share, subscribe and have a beautiful rest of your day.
42:56 Thank you so much.
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