0:01Hi, everyone.
0:01Welcome back to the Change Your Mind podcast.
0:03I'm your host, Kris Ashley.
0:05I'm really excited for my guest today.
0:07We're gonna talk all about if you are an artist, how to increase your income, 5 to 6 fold, which I'm, I'm really excited to learn about.
0:17So, before we jump into that couple quick announcements, please check out the links in the show notes.
0:23I have a free workshop that I give every couple of weeks.
0:26Come join me, learn how to get rid of debilitating emotional stress in your life.
0:31There's also links to my book, Change Your Mind to Change your reality.
0:34You've been endorsed by three experts from the secret, John Gray who wrote men are from Mars.
0:38Women are from Venus Anita Morjane.
0:41And you'll also have links to my courses.
0:44My coaching come, come join me, come join the community.
0:49All right.
0:50So, hi, I'm Kris.
0:52When I was younger, I went through trauma that caused me to feel broken and lost.
0:56But my life changed after I had a spiritual awakening.
1:00Since then, I've dedicated my life to studying and learning from masters all around the world that have helped me to create a life of fulfillment and abundance beyond my wildest dreams.
1:09Now I'm dedicated to sharing everything I've learned so that you don't have to suffer for decades.
1:14Like I did, I've seen people's lives completely transform and I share it all right here with me.
1:22Today, I have Samantha Kaplan.
1:25Samantha is a professional artist on a mission to create a world for artists and creators where it's normal for them to pursue their craft is a full time business knowing that they can achieve millions of dollars doing so.
1:38Her journey started when she went out into the world, starting a business with her art, discovering that most artists in art business programs were barely making any significant income that was life changing.
1:49And to her that didn't, didn't sit right.
1:52She believes that when artists are able to expand their minds of what's cap of what's possible for them, create solid luxury brands that support the type of clients and collectors they want to attract and effectively put those brands into action the world as their oyster.
2:06There's no limit to how much money they can create.
2:09So welcome, Samantha.
2:11Thank you so much for having me.
2:13This is awesome.
2:14Yeah, I'm excited.
2:16You know, we've done, we've had a few episodes about mindset and business, but not specifically about artists.
2:23And I think I I'm imagining what you're gonna teach us today can extend to any number of types.
2:30The businesses.
2:31So if you're listening and you're like, I'm not an artist.
2:34Don't skip this one.
2:35Yeah.
2:36Yeah.
2:36Go ahead.
2:37I was gonna say it really applies to any creative business because it's like there's a few different things with those in art but to creative business, the same principles apply.
2:46Yeah.
2:47So I like to start all my episodes the same way and that is by asking my guests to tell me their origin story.
2:54So what is it that put you on this path and made you decide that this is what you want to do with your life?
3:00Yeah, it's such a good question.
3:02Well, I graduated, graduated from college around December 2015.
3:06I pursued two degrees and my college experience like you hear people who have this like their college experience is like the best experience of their lives.
3:13That was not the case for me.
3:14I worked all day every day like till 345 AM like that was my life and I was also dealing with like this.
3:21My parents were going through this crazy toxic divorce while I was doing, going through all that.
3:26So it was just college for me was just this one major emotional roller coaster, just trying to survive and figure things out as like try to put emotions aside, which is not an easy thing to do and do.
3:36I just do, do, do, do do.
3:38And when I graduated, I just was like, it was kind of funny.
3:42I remember it last semester in college.
3:43I feel like barely say full sentences.
3:45So I was like, that burnt out.
3:46And I just realized like, there has to be easier but like, life can't be this hard all the time.
3:51This can't be it.
3:52And I think a lot of people reach that, like, I don't know, in the quarter life crisis or midlife crisis, I reached out at like age 22 where it was like, there had to be a better way.
4:03And I kind of because I put made such like, I pursued a B fa and drawing and painting and I pursued a B A in theater arts.
4:09And because I spent so many hours like tens upon tens of thousands of hours, like perfecting my craft, I wasn't OK with like just doing all this work and then giving it up because you see a lot of people who go to art school and that's what happens and it's really sad, but it's just the world we live in because art school doesn't prepare you to really make a living or create a business or career out of it.
4:29They say like, try to get in galleries, apply a few things and good luck.
4:33But that's really, that's all they really give you in terms of career development in terms of that.
4:37So what was very interesting for me was when I was graduated, that was like around December 2015.
4:44And around the time there was just the beginning of Facebook ads.
4:46Facebook ads weren't like what Facebook ads were today.
4:48And so it was like, it was kind of like it almost felt as organic as blog posts were or how pages used to be.
4:55And there was this one ad about this one artist who made 100 K selling her work.
4:59And that was very interesting to me.
5:01So it was like, not stuff you heard about back then.
5:04So I remember hearing her story and learning about her and I didn't end up working with her, which I think end up being a blessing despise because she wasn't the right person for me.
5:11But hearing her story showed me, oh, it's possible.
5:14Oh, there's a path.
5:14And what I really learned about her most was this idea of entrepreneurship that you could become an entrepreneur as an artist.
5:19So I took that and ran with it and really learned all I could have learned about art, business and entrepreneurship.
5:26And I joined several art business platforms, our business programs and this is kind of where I started seeing that gap where it was like you were just seeing people do it.
5:33Like you would have these people who would sell you into these things and then you're in it and you're like, why is anyone barely winning here?
5:39Like it was one of those things that just didn't make sense to me.
5:43And when I was doing that.
5:45I was also of course, seeing ads from other entrepreneurs and seeing other things and seeing other ways you could drive traffic or, you know, all the different things you see when you're starting a business and you're introduced to all this new information.
5:55And what was very interesting is like, I was being introduced to people like Melissa Griffin Lewis House and then the whole all the people, the Lewis House interviews on his podcast and it really started to shift how I think it made me realize like, oh, like everything I was taught that I thought was true actually isn't.
6:10And it really allowed me to really start seeing like, wow, there's this interesting thing I see all these other entrepreneurs, like they're going out there, they're building 789 figure businesses and beyond.
6:19And there's barely, you barely see that on the art business space.
6:23And I was like, why is there this gap?
6:25What is that missing link?
6:26And that kind of led me on this journey to really discovering what it was because it wasn't a, I just didn't feel like something didn't feel right.
6:32The fact that like first of all, with a lot of advice I was being giving, it just didn't feel in alignment.
6:36I was like, knew there had to be a better way and just seeing that there are so few artists really winning.
6:41And if you did see a few when you were like, Well, they just, it just seemed like, well, they just got lucky or they just got a lucky break.
6:46Like, why isn't it that everyone's winning?
6:48So it became my mission to really discover that and go after that, really be the one that makes that shift.
6:53Yeah.
6:54Thank you so much for sharing all that.
6:55You know, I actually went to art school as well.
6:57I I got my undergrad and creative writing and my masters in fine art and creative writing as well.
7:02So I, I saw a lot of that happening in the, in the fiction and non fiction writing realm as well.
7:10And I like that you touched on, you know, you can be an entrepreneur and an artist, but there are two different skills, right?
7:16Creative skills are so different than the skills you need to run a business.
7:20So you just need to learn those skills, right?
7:23And you mentioned a missing link.
7:26So what was that missing link that you found?
7:28So the two big things that I've found, it's like an internal and external thing.
7:32So it's like, and I know this because you talk a lot about the internal work.
7:35So there's the internal work in terms of identity and there's the external work in terms of branding and how you're positioning yourself.
7:42And they kind of go hand in hand.
7:44It's like you could establish this incredible brand.
7:47But if you don't step into it, nothing's happening with it.
7:50If you don't step to become the leader for it, if you don't get your out of your own way, if you don't heal, like I don't know the fancy way, heal your shit.
7:57If you don't feel that stuff, it's gonna be following you along.
8:01And I think this is where a lot of artists because we as artists more often than not our empath, like we take on energy.
8:07That's what allows us to create our work.
8:09It's like we don't realize how our illumining identities of ourselves actually limiting the income that most artists bring in.
8:17Yeah.
8:17So how do you get someone to, to heal all of that stuff to get rid of that story that they've been telling themselves?
8:26Well, the first thing I think is really helpful, helpful for them is like immersive, first of all, gain them, say about a goal.
8:32Like what's, what is it that you would love?
8:34Like that's the first thing, what is it that you love?
8:35Some people say like, I love 10-K a month.
8:37It's kind of funny.
8:37I asked, I have a program called Achieve The Impossible Club.
8:40And I asked my students sister like, OK, what's your monthly goal?
8:42Whatever?
8:43Like you heard, saw everything, the spectrum from like five K a month, like 300 K a month.
8:47Like you saw every number and I'm like, OK, great.
8:51What can you do to align to that goal and start aligning to it?
8:55And start noticing as you're trying to align to it.
8:56What's everything that's coming up that's preventing you from aligning to it because that's showing you that's all your stuff that's preventing you from aligning to manifest, to create that goal, to receive that goal.
9:07So that's usually the first step I take.
9:09And I think another thing is really immersing people in an environment with other people on the same path, like who are on the same journey of wanting to create this, even if everyone's creating something a little different being in the, I'm sure you know, this being community, it's like life changing, especially community, people who are on a path to do something extraordinary.
9:28If you're around people who aren't on that path, it's, it's a hard journey because you constantly have to like you'll be around people and you constantly have to shift your mind and get your mind back recalibrate to where it is you're growing.
9:39Yeah, totally.
9:40You know, I think I, I was, I just recorded another podcast episode right before this.
9:46and it was all about mindset and business.
9:48So it kind of was funny that you both fell on the same day.
9:50But you know, we were just talking about the same kind of thing, like have a mentor, be in a group coaching program because immersing your, you know, you are, you are the combination of the five people you spend the most time around, right?
10:04So if you can surround yourself with other people who are on a similar path, who have that growth mindset and who can motivate and inspire you then and, and work with a mentor or a coach who's already walked the path, right?
10:17They've already done the thing.
10:19It's going to get you so much more ahead.
10:21So you were talking about artists aligning with that goal.
10:25So if someone comes in and they're brand new and they're like, I want to make 300 K a month.
10:30How do you start to get them to align to that goal?
10:34Well, there's a few things.
10:35So it's like, ok, it's what you actually want and then let's actually look at the physical, the tangible things.
10:40Like one of the fun things I've been working on lately and it's, I got this idea actually from Bob Proctor who I'm sure you're very familiar with and I really started challenging them.
10:49I was like, ok, if you want to create $100,000 week, what would that look like?
10:53And it's so, it's one of my favorite things to do with clients because it's so fun because when people actually look at like, oh, what if they have right at their fingertips, they'll realize like they have so much right at their fingertips that they're just ignoring, they're not even using because they have all these limiting beliefs of why they can't do that or they have all these blocks.
11:10Why they can't do that.
11:11And when you actually simplify it and get over your money stuff, because I think almost everyone, unless they, like, just weren't raised around it, everyone has some kind of money stuff.
11:21So when you get over that and you can really just break it down and realize how simple it is.
11:24It's like, oh, here's the path.
11:26Now, we have the path, let's just align to it.
11:28Let's see ourselves with it and then take action from that place.
11:33So give me a couple of examples of something that might be right at someone's fingertips that they're not even seeing because of their money story.
11:39Yes.
11:40So give an example with a client and we just, I had a one on one with her about like a week or two ago and we like, basically mapped out what her luxury brand is and all the details of that.
11:48And then we're like, ok, let's look at like what your $100,000 week would look like.
11:51And she's someone who she does really cool art of these animals and she gets people like really passionate about like wolves and things that most people aren't passionate about.
12:00because she just shares with them like their impact on the world and what they do.
12:03And it's like she's able to get people who don't care about that stuff all of a sudden to care, care about it and what we end up discovering she has a network of people who are like millionaires and billionaires that she's just connected with in the past from other work she's done in other businesses and they actually really resonate with the work she does like the work she does, like, really empowers them.
12:23And I was like, you have this entire network where they don't even have to check with their partners about spending 10 or $20,000 on a painting.
12:29Like, it's like they're, that's where financially I was like, what if you put together an event?
12:34Like do it?
12:35Of course, make it a really extraordinary customized experience that like customization as an artist, you're in the customization business, that's really important to understand, especially when you're selling high ticket.
12:45But create this extraordinary customized experience, customized to each person.
12:48Invite them all to this one event where they feel so taken care of and create opportunity where send things from them beforehand, like getting them excited for the event, create a customized checkout page for each of them and then share whatever it is you feel called to share that's gonna serve them in that event.
13:04And from that one night that could create a $300,000 night if she successfully implements everything because it's like, oh, we had this right at your fingertips, but you weren't not using it.
13:15Yeah, totally.
13:16And I think like going through your contacts is so so important, right?
13:19Because it's like you, you might have email lists that you've been building, you have your social media network, you have, you know, your own friends and family and, and so when you start out, those are the kind of people you want to tap into.
13:32Right?
13:33So what do you tell people when they're like, oh, I don't have the capital to put that kind of event together.
13:39Well, this is a virtual event.
13:41So it's really not much capital.
13:44We're not talking about a lot of capital beyond maybe just a few website things if you need to like, prepare some like with a developer.
13:51But asides that we're not talking about like major capital.
13:53So that's not really the big thing there.
13:55I think the big biggest suggestion, I probably see Mark number where people would be like, well, I don't have that network.
13:59It's like, well, what do you have?
14:01What do you have right at your fingertips that you're not using like with another client?
14:05We started mapping out like, what would it look like?
14:08So she was the first person I played with this idea with, we ended up mapping down an offer that could like she could charge $70,000 for, but it's like, but she just never made the offer and just never introduced it to her audience.
14:19It's like we all have these things and for each person it looks different.
14:22So it's hard to say like, oh for this way, this is the one way it's gonna be done for everyone.
14:26That's never the case.
14:27But each of us have these things right at our fingertips and it's like we have, there's easy ways for us to do it.
14:33We just don't even allow ourselves to see it totally.
14:37So, what about,, you know, I think a lot of people would hear like, oh, you want me to create a $70,000 offer?
14:45Like, I can't do that and then they have all their, their stuff comes up, right?
14:50Like I'm, I'm not worthy of that or I don't have enough experience or whatever it is that they're coming up with.
14:57How do you help someone break free of that?
15:00Yeah.
15:00So, I mean, there is something where you do have to feel confident in what you're selling.
15:04Like there is something like, OK, if you don't have experience, like get experience like build your skill set, I'd say more often than not.
15:10Like if it is really a legitimate skill set issue, then like, OK, then go work on that.
15:15Like just as we all want to perfect our craft, work on your craft.
15:18But if it's really just a mindset, it's like, well, if you're, you know, you have a, you have an extraordinary skill set, then it's just getting working on yourself and shifting how you see you because many times you, you see so many talented people in the world who have so much potential.
15:33You're like, why are they doing everything they're capable of doing and someone who's like a go together, it's really frustrating to watch because you're like, you know, what they're capable of and more often they're not, that's what I feel is more often.
15:42The case is people just have so many living beliefs about themselves that they end up holding themselves back.
15:47Yeah.
15:48And then on the flip side there's this people who don't have nearly as much skill but they're out there really successful because they believe in themselves.
15:56They have that mindset.
15:58Yeah.
16:00All right.
16:00So how do you help someone price something?
16:03Where does that come from?
16:05That's such a good question.
16:07And for each person, like I used to use pricing formulas, I don't use them as much these days.
16:12I've kind of changed my philosophy on pricing since I've been on this journey.
16:15But usually I start out by like, ok, how much money would you love to make for something?
16:20Because it's like, well, let's go to what you would love because I feel like that's the best place to start because at least we have a direction of where you want to go.
16:26And I feel like, ok, I would love to sell this for 5000.
16:28I love to sell this for 10,000.
16:30It's like, ok, great.
16:30Do you feel like it's worth that now?
16:33And if the answer is no, this is where I say like, ok, maybe we have to do a few things to amp up your skill set or make it a better painting and maybe there's a few critique things we could do to help you with that.
16:42But often that's the first place where it's like, OK, if, if it's not that, what do we need to do that?
16:46But if it is that OK, then which beliefs do you need to shift to be confident, to sell that at that price?
16:53And usually that's more of it like sometimes it is, it's like, ok, this painting could be better and let's support you in making that, working with space and composition and just all the different things that comes to creating a really great painting or really great piece of art.
17:05But let's look at, OK, what shifts once you have that down, what shifts you need to make within you to feel confident to sell at that price point.
17:12And then another thing is, are you positioning yourself to sell at that price point?
17:16This is where I think branding is really important.
17:18Establishing yourself as a luxury brand is really important, especially as an artist.
17:23Yeah.
17:23So what kind of shifts do people usually need to make?
17:27It's usually, you know, it's often very, it's often it's just permission and it's really, it sounds so silly and so simple.
17:33But many times it's like they're like, oh, I like to do that.
17:36I'm like, OK, go do it and then they do it and once I give it, once they feel like someone's given permission to do it all of a sudden they go out and do it and they sell at the new price point.
17:43So more, it's just there, it's all goes back to like, the confidence and their, their belief in themselves and someone to be like, yeah, your work is worth that price point.
17:50Yeah.
17:50Go sell at this price point.
17:52And once they have the confidence in that they don't also are tracking right?
17:55People who are happy to pay those prices.
17:58Yeah.
17:58It's funny how sometimes we need that outside person to be like it's ok to do this.
18:03Which is also why working with a coach or a mentor is such a great idea to help build your confidence.
18:08Ok, so how do you position yourself as a luxury brand?
18:13Yeah.
18:13So there's, there's, you know, I've, I've been developing this whole kind of formula and system with how you do it, but there's several key components that are involved in it.
18:20Like the first thing is knowing what is it that you're building?
18:23That's the first thing and it's so simple.
18:26But most people don't even if you ask most arts, what is your building?
18:30Most of them can't even give you like a two word or five word answer.
18:33Like they don't even know, they're just kind of like puzzled.
18:35They're like, I don't know, like some extra income.
18:37I'm like, well, that's not going to build a luxury brand of business.
18:40Like you need to have clarity like intention.
18:42I say it's so simple, but it's the first thing.
18:45What is it that you're building?
18:46Once you know what it is you're building?
18:47It's like, OK, I want to create this extraordinary, just gonna throw it out there.
18:50I want to create this extraordinary multimillion dollar business that's meant to help spiritual entrepreneurs.
18:54Like let's say that's your niche, not saying it is, but let's say it is, for example.
18:57OK, great.
18:58OK.
18:58What is the world?
18:59What is the frequency of that brand?
19:00This is actually a concept I learned from Jeffrey Perlman, who's the founder of Zumba and I love this idea because we talk about frequency and the manifestation space.
19:09But it's like, think about your brand has a frequency, your brand has a feeling that when people interact with your brand, like there's a certain feeling and as a luxury brand, you want to establish one, that feeling is because if you're very clear what that feeling is and you make sure that permeates through everything that you do, it's way more likely that your people are gonna experience the feeling that you set the intention for them to experience.
19:29So that's the second piece.
19:31And then the third piece I often look at, it's like, OK, well, what is that world?
19:34What's the world of your brand?
19:35Like?
19:35What who lives in that world?
19:37It's like I like to compare it to.
19:38Like, I don't know if you were familiar with like theater, but like the world of the play and it's like, and when in the world of the play, there's only certain sets that exist, there's only certain environments, there's certain costumes, there's certain people, there's only certain people that could live in that world.
19:52Well, in your business and your brand, what is that world for your business and your brand?
19:56And the fun thing is you get to create that world, you get to decide what that world looks like.
19:59You get to decide who hangs out there in that world.
20:01You get to decide what, what's the experience of that world?
20:03What's like another analogy to use?
20:05Like if your brand, how to plan it, what would that planet look like?
20:07Who would live there?
20:08What would it feel like?
20:09What would be, would be the different offers in that planet?
20:11So I like to look at that and then we look at like brand personality and we look at the brand mission and the values and just the offers and all the other.
20:20I'm trying to think of like all the people because I've been putting all this together and like in a, in, in a document and program and stuff.
20:27But all these different pieces of what's really gonna allow you to stand out.
20:32Yeah.
20:32And as someone who has a background in digital marketing, I'm I'm tracking you for sure.
20:37So here's my question.
20:38You, I, I, and I love the idea of, you know, so, so often we hear of like, create your perfect avatar and, and you're making it more of a kind of a fun imaginary, like creative thing, which, which works well with your artists about create your own world and who are the people in it.
20:54So then once you do that, how do you reach those people in that world?
20:58Well, I think once you know who those people are because like ideal client, that's a huge piece in it because the way I talk about branding, it's like the marriage of like, wait, this is your mission, this is your calling.
21:08This is what you're here meant to do.
21:09And these here are your ideal clients and they have to come together.
21:13It's not like only your world or only their world, that's how they come together.
21:16It's designing something that works for both of you.
21:19So I think it's like, understand like who are these people that I could serve better than anyone else?
21:24I actually heard this term and I learned it from Regan Hillier.
21:26And I think between her and mine Valley, I don't know who pointed first.
21:29But this idea of your soulmate client, your soulmate client and collector.
21:32And I love that concept because it means like the people you could serve better than anyone else in this world.
21:37And I just love that concept because it kind of takes the whole idea of competition.
21:40Like there's no need for competition when you could just accept.
21:42Oh, I have people that I could serve better than anyone else.
21:44And so do these people as well.
21:45There's room for every, there's enough for everyone.
21:47, but understand it.
21:49Ok.
21:49Who are these people?
21:50And then where do they hang out?
21:52Like, where do they hang out online and offline?
21:54How can I get in front of them?
21:56Who already has an audience?
21:58How do I need to speak to them for them to care?
22:00Because that's the thing.
22:01You have to give your people a reason to care.
22:02You have to give your people a reason to pay attention otherwise they won't.
22:07Yeah.
22:08Absolutely.
22:09And I think putting yourself out there is so important, right?
22:13Trying to get in front of all of those people and creating a presence online and offline.
22:18Right?
22:19So, going to networking events and creating all the content.
22:23Right.
22:23Yeah.
22:25So how, you, you've thrown out some pretty big numbers to me when we had previous conversations, how much do you multiply your client's income by?
22:38So we've had, we've seen things as big and as fast as like 5 to 6 times in a month in 30 days.
22:44And I'll tell you most of the work is related to internal work.
22:48I mean, some of it's external, like there's a few shifts, like in pricing.
22:50The first thing I have clients do is like, increase your prices more often than most artists end up undercharging.
22:56I don't think there's any artist client I've worked with where I said your prices are too high.
23:00I don't think I've come across that artist yet but never say never.
23:04But for most of them they're undercharging and it's like they want to hit these goals.
23:07But based on their prices, it makes it so hard for them to ever get to those goals.
23:11Like their prices are literally keeping them stuck where they are year after year.
23:15So the first thing is like, ok, let's increase your prices.
23:17Now, we've increased your prices.
23:18Ok, let's many times, you know, it's really funny, I think of like two people that pop up in my mind instantly.
23:24Like we didn't even really create a plan for those two people.
23:29It was just kind of like we set a goal, this is what we're gonna do and it was just so much of just getting them in alignment with that goal, with that vision and getting them into a place where they just knew was gonna happen.
23:38And with the first client, it was like literally like magic.
23:42So the best I could describe it was like after she joined, signed up to work with me, it was like, like within 20 to 48 hours, she had to stay on her website from someone she hasn't spoken to in a while and then she got accepted into this gallery.
23:56And then this gallery made one sale here.
23:57And then she had another sale on her website.
23:59And then she had two people who try to buy the same painting on the same day in a gallery here.
24:03It was like all these synchronous days that like we could have never planned.
24:06And they literally just kind of fell into her lap.
24:08And it was like so much of it was just her shifting her energy.
24:12Like this just shows you the power of our energy, of our thoughts of our beliefs and just our magnetic electromagnetic fields and just the magic of when you shift.
24:20What's there?
24:21What magic happens in your life?
24:23I'm another client and she had a similar similar story, but it happened differently as like I said, you never could plan how all this stuff is gonna happen where she made like $20,000 maybe a little over $20,000 a year before in her art business.
24:39And then within like 30 days, she had like a $17,500 project, like literally fall into her lap.
24:45So it's just like quite extraordinary.
24:47Like when you shift your energy and start elevating and what was really funny about her is she at that point hadn't even done a ton of work on her brand.
24:55And people were already telling her how she elevated her brand just because she starts shifting.
24:59She just started shifting how she how she saw herself, she was just vibrating very differently.
25:03So everyone just start perceiving her so much differently, which changed her results.
25:08Yeah, it's really amazing because everything really is energy.
25:12So how did you help these people shift their energy within 24 hours to the point where they were making these massive leaps and bounds?
25:20Yeah.
25:20So one of the, with the first client was really, but I just got really excited about the goal and she just really bought into.
25:27It's like, OK, I'm gonna do this and what I do a lot of my clients and this kind of freshly born created.
25:33One of our programs is we really, we practice this concept called studying.
25:37I don't know if it's something you introduced with your clients.
25:39But it's like big thing that Bob Proctor promoted a lot, this idea of studying, taking time to study every day.
25:43And so a lot of it's like, OK, we were studying these tests, whether it was like the science of getting rich or the power of awareness or these different different texts.
25:51The one book we're studying right now is darn easy by Peggy mccallum, Brian Proctor, who was Bob Proctor's son and really studying these concepts and really helping people understand how can you apply these concepts to your life where the blocks are preventing from embodying these concepts?
26:05And when you get to the core of it, it's quite incredible how people merely start shifting.
26:10Yeah, totally.
26:12And I love, I love all those books and I think it goes back to that idea of community when you're talking about those,, those readings with community.
26:21And you get to, it's almost like Bible study in a way.
26:23Like, that's why people, like, love it so much.
26:25Right?
26:26Because you're getting to interpret those texts and, and see how they apply to you and get feedback from other people and get their thoughts and I could see how that can really amplify.
26:38I like that idea a lot.
26:40Yeah.
26:40I, one thing I want to add, it's also, I think this is a big thing that I wanna say because it's such a subtle thing but it really makes the difference.
26:47It's really was also their willingness to shift.
26:50Hm.
26:51Yeah.
26:51And there's a, like the people who are more resistant, it's not gonna happen as fast.
26:55And I wish I could say it did.
26:57But it's like, because there's more blocks in their energy because it's like they're still so ingrained up.
27:01This is the way it has to be.
27:03It was, I even had a whole discussion with my students today.
27:05It was like our egos.
27:06We don't realize how much our egos are running the show.
27:09And we just think like, I used to think ego was like, oh, this person has a big ego because all they did was talk about themselves.
27:14And it's like, we don't realize that anything that take that tastes away from love or just like just pure love, pure abundance, pure, all the good things in the world that's our ego.
27:23And we don't realize, like I was saying, like I'm gonna, are you job is to pry yourself away from that ego or what you, what your ego says?
27:30This is the only way or this is the only way I know and open yourself to something that's so much greater.
27:35And I think that's so much of the work.
27:37It's that willingness to do that.
27:38That allows the magical of the magical like manifestations, magical experiences to happen.
27:44Yeah, totally.
27:45I think it's so important because you can't help someone that's not willing to help.
27:50Like someone's not gonna change.
27:51If they're not willing to change, you can't force anyone to change.
27:54All you can do is show them the path and say, hey, there's another way of thinking and being and doing in this world besides what you've already been doing.
28:01Yeah.
28:02And it's teaching people how to get out of their own patterns, which it's not an easy as, as I'm sure, you know, it's not an easy thing to do because our patterns are strong.
28:12Yeah.
28:12And most of them have been around, been in that pattern.
28:15That pattern has been around since they were Children, right?
28:18And it was taught to them at a very young age by someone else's pattern, right?
28:24And that was very unconscious of their pattern.
28:26So you know, it really takes breaking that cycle and, yeah, and getting over your fears and, you know, ego can show up as the realist, the cynic but, you know, it can show up in all of these different kinds of ways because ego wants to keep you safe.
28:44Right.
28:44It doesn't want you to leave your comfort zone because that's where it thinks danger is.
28:49But outside of your comfort zone is where the magic happens.
28:51Right.
28:52That's where growth happens.
28:53Exactly.
28:54So it's, it's really, it's something I've been really even just looking into myself lately and I've really been studying within myself and really recognizing like, how much is it running my life and then I'm seeing with my clients and people who are like, so set in their ways, like when I say, OK, how can you do this?
29:08And they merely go to like, just a default answer which I know is not gonna get, gonna get them where they want to go and I'm like, let, let go, what?
29:14You know, it will still be there, I promise.
29:17But put it aside for a sec and go to step into a new frequency.
29:20Take a step away from the ego.
29:22The ego is trying to be so logical right now and it keeps recreating what you already know what you already have and to get something different, you have to let go of that.
29:30Yeah, absolutely.
29:32So how much of what you do is really built around this spiritual and mindset work versus, you know, helping support with marketing and strategy and brand building.
29:43Yeah, I would say, I want to say so it really depends on like where, what people aren't immersed in.
29:51But I'd say at least 5050 if not more, it's like, of course, you can't ignore the marketing and the strategy.
29:57Like I'm branding, like I obsess over things like that and it's so important.
30:01But that alone, if you're not like, you know, set on the mind, I don't even like the word mindset because I think it's become such a generalized term.
30:10But if you're upset with the mindset that like aligned piece of what you're creating, this is only gonna get you so far, you can only get so far with this.
30:18Otherwise you're gonna just keep recreating what you've done before.
30:21So I think there's two pieces like if you want to master social media algorithms, sure you can align to something and some miraculous thing could happen.
30:27But if you want consistent, see it's like, OK, we learn how to master it.
30:30Let's improve your content, let's improve, let's figure out how we can improve like those little things, let's make it more on brand, let's make sure everything is more consistent.
30:37Let's look at what's worked before and how can we create more of that?
30:40So like there's that piece as well and I think that's really important, but if you're not doing this piece from aligned action.
30:47It's like you're, it's gonna be kind of in this battle of like doing all those things, but I'm not getting the result I want.
30:53And you're wondering why?
30:54And it's like, well, you're not in alignment.
30:57So do you think most people who are feeling really stuck in their business, whether it's their business or their art?
31:03Do you think it's usually a issue with limiting beliefs and mindset and alignment?
31:09I think it's that, I think positioning also, it's just, I think it's positioning also what they're doing to grow their business because you, yes, well, what are you doing?
31:16And they're like, well, I'm doing this, this and this and it's like you could see how they're kind of like this new thing that I've really realized is like a lot of people build these hobby art businesses that keep them stuck that are really designed to keep them stuck.
31:28And it's like, well, if you keep doing those same things over and over again and sure miraculous things could happen.
31:32But like if you want a different result, you need to be doing different things and those things obviously are probably not going to give you that extraordinary result that you want.
31:40So it's like looking at both pieces of the game, like, I do believe there is some strategy that needs to be involved.
31:45It's like, ok, if you want to create $100,000 week, you can't be doing the same things you were doing in your hobby, art business to create maybe like, and then $1000 day, like, that's not gonna, if those two actions are not gonna get you that result.
31:58So I feel like you need, you need both.
32:01So talk to me more about that, about the positioning and I'm trying to apply it like and just think about it in a way that's like a broader, yeah, broader reach, but beyond just art, like, what would that look like in a normal business?
32:14And how could people break out of that?
32:16Yeah.
32:16Well, I think it's going back to what do you want to be known for?
32:20Like, why should someone come to you over someone else like that needs to be, in my opinion, that needs to be so obvious.
32:25And if you don't know the answer to that, like your business isn't in your business is in trouble because you can't give people a reason of why they should work with you.
32:32Not just not to come from like a competitive standpoint, just understanding what's the, that you bring to the table and just understanding that and understanding you're building a brand based on that.
32:41So I think it's really understanding those key things.
32:43So when you have a clear understanding of that, whether someone decides to work with you or not, that's besides the point.
32:48But at least, you know, this is who you're here to serve.
32:51And this is why you could serve them better than anyone else can.
32:53And it's not knowing and showing up as that person and positioning yourself as that person through your content, through your emails, through however you show up online or offline.
33:01Like that's such a key part in all of this.
33:04Yeah, absolutely.
33:07So how much content do you recommend your, your clients put out every week?
33:13That's such a good question.
33:14I mean, of course, the more the better.
33:17But of course, like the biggest thing I say is like quality, like look at what's doing well, look at what's your audience really likes and create more of that.
33:26So I recommend at least like I'd say at least three pieces of content a week because you need to stay relevant.
33:33That's a key thing.
33:34Like you need to stay relevant and people like and just choose your platform.
33:37Like you could 1st 1st start one platform, like it may be Facebook, it may be Instagram and maybe Tik Tok and maybe something else but choose your platform and then just be consistent on it.
33:46And then when you get momentum there and then you could get more support, then you could expand to a different platform.
33:51But I think I would say I would recommend at least, of course, sometimes life happens and you know, you can't always, you know, sometimes you just need to pause for a second, but I recommend at least three times a week.
34:01So you're still visible.
34:02So people still, you know, still know what you're about.
34:05They could still experience your work.
34:06You're still top of mind.
34:08Yeah.
34:08Absolutely.
34:09And it's just such an interesting question to ask because there's so many different schools that thought, you know, the Tik Tok thing is like just like quality isn't as important, just get it out, get it out, get it out.
34:20Feed the algorithm versus like Instagram is a little bit more like no, we want really quality.
34:26Yeah.
34:26So it's interesting to just like hear what different people recommend to.
34:31But I think what's really fascinating is study what's going viral.
34:35Like I think it's really interesting with content.
34:37This is what I do with a lot of my clients study what's going viral, study, the things that you've done that gone viral and try to lean into that because that's giving you data.
34:45It's like, oh, this is something that people really want.
34:47How can I give them more of that so smart and like tiktok is such a great place to do that.
34:54You can just look up what the hashtags hashtags are trending that week or what who's, who's trending and you can just see what they're saying and what they're doing and not to just copy them but to just get inspiration from it.
35:08Yeah.
35:08And another thing from the brand perspective, this is what I've been doing with some clients because some of them got really clear like this is the look, this is the feeling.
35:14It's like, OK, we find other artists or other people in your space who mastered that look and feel because they've maybe just been the game a little bit longer and use that as guidance to they, they've already got it down.
35:25You'd see what's working from what they've done and use that to inform how you're gonna show up to give yourself that.
35:31Like step.
35:31That's 10 steps ahead in the game.
35:34So what, what advice do you have for someone who is trying to build their brand, trying to build their business and they, they're, they're putting the content online, they're trying to do other things, but they're feeling stuck like there's just something that isn't giving and they've, they've been doing the mindset work, but they're just feeling stuck when it comes to making income.
35:56Yeah.
35:56Well, I would, I often say talk to someone, talk to someone who knows what they're talking about because I think we, I don't know if you've experienced it, but I think we all reach points where we just feel stuck because we're just so much, we're so in it and when you're so in something, you can't see what's really going on because, you know, like I said, our egos, they have a story.
36:13We can't always see when we're so in it.
36:14So often I say, like, of course, be around other like minded or business people who like, have a business mind.
36:21I could see the whole picture and I'd say immerse yourself in different environments because even like I was at an event in San Antonio early in November, so not long ago.
36:30And it was crazy.
36:31I was just, I went there because I was like, desperately there need to be around other entrepreneurs.
36:35I was like crazy.
36:36It's so much.
36:37And I remember I heard one speaker speak on stage and she said something and it made me realize it's like I had this thing right on my fingertips all this time, but I couldn't see it because, you know, our minds give us excuses of why we can't do that or why, like why, why we're not ready for that or whatever reason.
36:53And when you finally get that out of the way, because often if you're in that place, there's probably something that's right in front of you right at your fingertips that you're just not doing.
37:00That's why I discover more than, than I.
37:02So if you could discover what that is and then do it, you'll realize you're circulating that momentum again.
37:07Yeah, totally.
37:08I like the idea of talking to someone.
37:10I just had a one on one with my business coach yesterday and I, you know, we were going over my tracking sheet from my webinar sales and everything and he's like, you know, you're looking at this and thinking, oh, this isn't good enough.
37:21I'm looking at this and saying, holy shit, I've never had someone work with me in the personal development realm, like killing it so hard and like just hearing that just kind of gave me that like reboot that I needed, right?
37:35Because it's like we get so stuck in like the numbers or the analytics or whatever it is.
37:41whatever metric we're looking at, but to someone else it might be like, damn, you're doing the damn thing like this is awesome.
37:50Like you are on the track.
37:52So yeah, it's nice to get out of your own head a little bit.
37:55Yeah.
37:55And I'd say that's, and I'd recommend if you could like, I know it was really hard during COVID because like we were all kind of stuck and trapped in like our homes.
38:04But now that the world's opening up and the world is a safer place and you could go more places and you're, what chances of staying healthy are way higher than they were a few years ago.
38:12So I'd say like, try to get yourself at different events be in different rooms because you'll just see just when you're around different people, you're hearing different people on stage, some things may click, some things may not, but all you need is one thing to click and all of a sudden you could have a million dollar thing like a million dollar idea or something that could turn into that just because you're that one thing that got you out of your head.
38:34It's so true and sometimes it's not even relevant to your business or your space, right?
38:40Like you were saying, even just like going to a personal development event, can they might say something that just clicks in a way?
38:47And maybe you've heard people say that same saying 500 different times before, but the way that they say it on that exact day with your mood and your whatever you're you, it just, it just opens something in you and you just have this amazing idea.
39:02So I, I, I love that advice.
39:04Yeah.
39:06So any other advice you have for listeners that we haven't touched on yet?
39:13Yeah, I'm, I'm thinking for the top of my head, I'd say one thing we didn't really talk about, but one thing I would also open to is really try to figure out like, I think so much of this business, it's way too easy into this competition kind of space and really figure out who could I collaborate with because I honestly think, feel like when I start growing my business, when I was before COVID, like my favorite part to grow was just do networking.
39:35I was like, had a blast.
39:37And to me that was so much fun because it's like we're not meant to do this on our own.
39:41And as entrepreneurs, it is so easy to just be so isolated and like get stuck in our own, in our own heads and not really using like everything we have right at our fingertips, kind of what I was saying before, but find people that you could collaborate with.
39:55Because honestly, I think collaboration is the funnest way to grow a business.
39:59I love that.
40:00And I've, I've been finding that as well just through doing podcasts.
40:03You know, I've been a guest on probably 70 podcasts over the past few months promoting my book.
40:08And I've had guests on here and so many of them, we just clicked so well that now we're collaborating on projects and it's a way to get in front of each other's audience.
40:18It's a way to grow, it's a way to get experience teaching or experience speaking or whatever it is, right?
40:25And yeah, God, let's say it's also so much fun.
40:29I sorry interrupt.
40:30Yeah.
40:30No, it's OK.
40:32No, it's totally fun.
40:33And yeah, I don't know, I, I lost my train of thought a little bit but like it's just like you said, it, it can be so isolating to just be in your bubble and just be grinding, especially when most of what you do is virtual and you're not going into an office and being around people.
40:53So even just collaborating virtually with someone can, can give you some of that human connection that we need.
41:00Yeah.
41:00And we all need it.
41:01And honestly, like if you really look at it, it really is the fastest way to grow a business.
41:06It's like there's the least amount of effort, like you're going into a warm audience.
41:10Like these people, usually when you're collaborating with someone, it's like they're already building you up because it's like you guys are doing each other's favors in a sense.
41:17So it's like this just this beautiful, it's this beautiful synergy that like, I feel like just creates win, win, win for everyone.
41:24So that's something I'd say.
41:25I just want to say like, open your mind to that realize that, you know, this idea of competition, it's so easy to buy into it, especially when people are like, oh I bought this from this person instead of you.
41:34It's like, it's so easy to get into that mind of like shoe.
41:37Like we do live in this world like where we think we live in a world of laugh.
41:39But when you get out of your head, it's like, no, there's enough for everyone, each, there's a perfect person for everyone at a different time and just feel like how could we support each other?
41:48Like you have things that you bring to the table that you do better than anyone else.
41:51I have things I bring to the table that I do better than anyone else.
41:53How can we work together to do that, to serve the world, to serve our audience in the best way possible.
41:58I really love that advice.
42:00That's that's really great advice.
42:03Awesome.
42:04Well, thank you so much for coming on and explaining all of this and enlightening our listeners.
42:11Can you tell people how they can work with you where they might find you?
42:15Yeah, I'd say the best place.
42:17It's, we're currently building our website right now.
42:20Like eventually it will be SamanthaGKaplan.com
42:22That will be the home base.
42:23It's currently being built at the moment.
42:25So I would say the best place to probably go isartofbusinessseries.com because you'll get like 20 hours of like free trainings, like dive in binge, watch, you know, learn everything you need to know.
42:35That's a great place to start.
42:37I'm coming back to Instagram, so when I'm back to Instagram, you can find me as Samantha Jake Kaplan or otherwise and on Facebook and our seven figure artists and creative entrepreneurs, Facebook Group.
42:46Awesome.
42:47Well, thank you so much, Samantha.
42:48I really appreciate it having you on the show.
42:50Everyone listening, please like, share, subscribe and have a beautiful rest of your day.
42:56Thank you so much.